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All Fleet Services launch new digital side to the business – All Fleet Online

Gloucester based All Fleet Services have launched a new digital side to their fleet services capabilities with the launch of All Fleet Online. They are boosting their team for this, appointing a new Director of Online Services and recruiting two field experts to support their continued growth and ambitious digital plans for the All Fleet Online brand. 

Already a market leading supplier of outsourced services to the fleet and automotive industries, the new All Fleet Online products are set to revolutionise the market by connecting and transforming the industry. All Fleet Online aims to disrupt the traditional and ineffective methods of fleet management and add a series of products with a slick click and go approach. Saving time and money, whilst delivering a range of other driver, fleet manager and environmental benefits. The first of these innovative products, Fleet Fine Online was launched earlier this year and others are now in development.

Dan Mallier has taken up a new role as Director of Online Services to oversee the growth of the team. Dan has been with All Fleet Services for over 8 years. The new role will lead the development of more market leading customer focussed digital products for the fleet and automotive industry. 

Michelle Horrobin and Anthony Davey have joined the business, as Product Managers, responsible for shaping the future product lifecycles for the digital arm of All Fleet, All Fleet Online.

Michelle has a strong background in product management and brings together these skills with experience in both the IT and automotive markets providing a perfect fit. Her new role is integral to drive and continue to develop the flagship Fleet Fine Online product ensuring it remains market leading.

Having previously worked with Michelle at the Chartered Institute of IT, Anthony also brings senior project and product management experience with a focus on customer experience alongside his technical capabilities. Anthony will be developing a new Connected Car proposition and overseeing the new development team.

Dave Scobie Managing Director of All Fleet Services commented. “This is an exciting time for the company, we’re positioning ourselves for the future and building a series of exciting, futuristic products which will set us aside from the competition and drive the fleet services market into a new digital age. 

I’m thrilled Dan has got the recognition he deserves with his new role and to recruit such high calibre of professionals into his team. And we’re not stopping there. We’re actively recruiting a new development team too, showing how committed we are to this and to growing the business”.


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